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Unless otherwise noted all imagery of factory farms on this site is representative of typical conditions.

Harish Sethu

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Research Reports

How ranking of advocacy strategies can mislead

Thoughtful and effective advocates take the long view, recognize and value the interdependence of advocacy outcomes and resist the temptation to rank advocacy strategies.

Jan 30, 2018
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Research Reports

Which Request Creates the Most Diet Change: A Reanalysis

A reanalysis of a randomized controlled trial examining the effect of different messages on animal product consumption.

Nov 13, 2017
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Research Reports

Which Leaflet is More Effective: A Reanalysis

A reanalysis of a randomized study on the amount of diet change resulting from viewing two different leaflets.

Aug 11, 2017
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Research Reports

The trouble with significance testing

Significance testing is often insufficient to reach clear conclusions and prone to incorrect interpretations.

May 20, 2016
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Research Reports

The unique challenges of research in farm animal advocacy

The truth we seek usually lies buried in a haze of noisy data almost unrecognizable from the truth.

May 12, 2016