Research Reports
How ranking of advocacy strategies can mislead
Thoughtful and effective advocates take the long view, recognize and value the interdependence of advocacy outcomes and resist the temptation to rank advocacy strategies.
Harish Sethu
Research Reports
Which Request Creates the Most Diet Change: A Reanalysis
A reanalysis of a randomized controlled trial examining the effect of different messages on animal product consumption.
Research Reports
Which Leaflet is More Effective: A Reanalysis
A reanalysis of a randomized study on the amount of diet change resulting from viewing two different leaflets.
Research Reports
The trouble with significance testing
Significance testing is often insufficient to reach clear conclusions and prone to incorrect interpretations.
Research Reports
The unique challenges of research in farm animal advocacy
The truth we seek usually lies buried in a haze of noisy data almost unrecognizable from the truth.