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©️ The Humane League / EIN: 04-3817491

Unless otherwise noted all imagery of factory farms on this site is representative of typical conditions.

The Humane League Labs

The Humane League takes an evidence-driven approach to advocacy. Our work is rooted in sound research and a commitment to effective animal protection, all grounded in science.

Research Reports

Animal welfare campaigns

  • The State of Slaughter: Violations at Poultry Plants in 2021
  • OWA Cage-free Egg Fulfillment Report
  • White Striping Disease in Supermarket Chicken
  • Eggsposé: Companies Profiting from Packed Cages and Empty Promises
  • The Price of a Slice: Animal Cruelty in the Pizza Sector
  • Prevalence of Stunning Methods in Broiler Chicken Slaughter in the United States
  • Inspiring Action for Farmed Fishes: Finding Messaging that Motivates
  • US Egg Production Data Set
  • Measuring Better Chicken Commitment–Compliant Chicken Supply

Advocacy

  • How Ranking of Advocacy Strategies Can Mislead
  • The Unique Challenges of Research in Farm Animal Advocacy

Diet change interventions

  • Effectiveness of a Theory-Informed Documentary to Reduce Meat and Animal-Product Consumption: Three Randomized Controlled Experiments
  • Interventions to Reduce Meat Consumption by Appealing to Animal Welfare: Meta-analysis and Evidence-Based Recommendations
  • Which Request Creates the Most Diet Change?: A Reanalysis
  • Which Leaflet is More Effective: A Reanalysis
  • Which Farm Animal Photos Are Most Likely To Inspire People To Eat Vegan: A Reanalysis
  • Is Animal Cruelty or Abolitionist Messaging More Effective: A Reanalysis
  • Is One Message or Multiple Messages More Effective for Inspiring People to Reduce Meat Consumption?†
  • What Elements Make a Vegetarian Leaflet More Effective?†
  • Which Factory Farming Video is More Effective?†

Plant-based alternatives

  • Milking it: Exploring the Impact of Plant-Based Milk in the US
  • Which Vegan Meals Do Omnivores Find Most Appetizing and Accessible?†

Methods

  • Surveying US College and University Dining Services for Potential Collaboration on Diet Change Research 2017-2018
  • Measuring Change in Diet for Animal Advocacy
  • The Trouble With Significance Testing

Miscellaneous

  • Diet Change and Demographic Characteristics of Vegans, Vegetarians, Semi-Vegetarians, and Omnivores†
  • What Cover Photos Make People Most Interested in Reading Pro-Veg Literature?†

† Indicates legacy research, which may not meet the current quality standards of The Humane League. We recommend cautious interpretation of these results and reanalysis of the raw data when possible.

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The Humane League Labs