2/3
of consumers describe transparency in animal protein as “extremely” or “very” important
Source: Progressive Grocer
80%
of likely voters said that preventing animal cruelty was a matter of personal moral concern
Source: Data for Progress
1/2
of all egg producers closed or tore down cages in 2023
Source: WATT Poultry
Consumer expectations are clear: ethical sourcing is no longer optional. It’s essential.
The shift to more ethically sourced products—like cage-free eggs—isn’t just a trend. It’s a transformation reshaping the food industry. McKinsey & Company’s research confirms a “clear and material link” between consumer spending and Environmental, Social, and Governance (ESG) commitments like cage-free sourcing, making it “not just a moral imperative but also a solid business decision.”
With a growing majority of consumers now demanding transparency in animal welfare practices, forward-thinking business leaders have never been better positioned to honor consumer demand.
Taking a data-driven approach that leverages consumer sentiment analysis, supply chain economics, and animal welfare science, The Humane League partners with forward-thinking companies to:
To date, The Humane League has collaborated with hundreds of food businesses around the world to align on commonsense animal welfare policies. We’re a team of trusted consultants with a track record of partnering with companies as they phase cages out of their supply chains. Previously, we’ve collaborated with PepsiCo, CVS, Kellogg’s, Yum! Brands, and more to report progress toward and/or complete successful cage-free transitions. Our work has been featured in The New York Times, Forbes, Watt Poultry, and more.
Holding businesses accountable for the promises they make isn’t antibusiness; it’s vital for marketplace trust.
—Mary K. Engle, Executive Vice President of Policy at the Better Business Bureau National Programs
In the case of animal welfare, failure to keep pace with changing consumer expectations and market opportunities could put companies and their investors at a competitive disadvantage in an increasingly global marketplace.
—International Finance Corporation, a member of the World Bank Group
The appeal of environmentally and socially responsible products isn’t limited to niche audiences and is making genuine headway with broad swaths of America.
—Sherry Frey of NielsenIQ and Jordan Bar Am, Vinit Doshi, Anandi Malik, and Steve Noble, representing views from McKinsey’s Consumer Packaged Goods Practice
Senior Associate Director of Corporate Relations
Senior Director of Research & Insights
Senior Director of Global Corporate Engagement
Across the food industry, The Humane League has influenced companies to spare animals from the worst forms of abuse.
Arby's, Aspire Bakeries (Otis Spunkmeyer), Barnes & Noble Cafe, Benihana, Black Bear Diner, Bloomin' Brands, Burger King, Carl's Jr., Columbus Cafe & Co, Dairy Queen, Del Taco, Denny's, First Watch, Hardee's, Kona Grill, Kentucky Fried Chicken (KFC), Krispy Kreme, Le Pain Quotidien, Nando's, Panda Express, Panera Bread, Peet's Coffee, Pinstripes, Pizza Hut, Popeyes, Pret A Manger, Quiznos, Rubio's, Taco Bell, TGI Fridays, Toridoll, Wagamama, Yum! Brands
Campbell's, Cerealto Siro, Colombina, Condito S.A., Divella, General Mills, Hain Celestial, Hershey, Hostess, J.M. Smucker, Kellogg's, Minor Food, Mondelēz, PepsiCo, Rians, Schwan's Company, Unilever
Aldi, BJ's Wholesale, Casey's, Costco, CVS, Giant Eagle, Lucky's, Morton Williams, Rite Aid, Sprouts, Walgreens, Whole Foods
Aramark, Caesars Entertainment, Carnival, Compass Group, Delaware North, Gategroup, Hyatt, Healthcare Services Group, ISS, Lancer Hospitality, Marriott, Metz Culinary Management, MMI Dining, Peninsula Hotels, Royal Caribbean, Sodexo, Sterling Spoon Culinary Management, Viking
The Humane League, PO Box 10476
Rockville, MD 20849
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