10M+
chickens are now free to spread their wings each year beyond the confines of battery cages, thanks to our cage-free wins
Our Mission
We exist to end the abuse of animals raised for food. But we can’t do it without you.
20 Years of Activism
What began as a tiny grassroots organization in 2005—protesting foie gras on bitterly cold nights at local restaurants in Philadelphia—has since grown into an effective and global nonprofit organization. Yet, one thing has stayed the same.
We are, and always have been,
We started by focusing on institutional change—holding companies accountable
In partnership with activists across the northeast, we ran dozens of campaigns, from Baltimore to Boston, winning cage-free commitments at every turn.
Over the years—restaurant by restaurant, campus by campus—we’ve worked our way up to tackling companies across the entire food industry. Today, we’re taking on the biggest corporations in the country.
We’ve taken on the world’s largest food companies—and won
We’ve persuaded companies to end the worst abuses of innocent animals who suffer from painful overgrowth, crippling injuries, and frightening deaths.
General Mills. PepsiCo. Grupo Bimbo. Starbucks. Subway. Burger King. Chipotle. Pret A Manger. KFC. Pizza Hut. Taco Bell. Whole Foods. Some of the world’s biggest corporations have all enacted welfare policies to protect animals thanks to the tireless activism and campaigning of this community.
44.1%
OF HENS IN THE US ARE NOW CAGE-FREE—DOUBLE THAT OF JUST FIVE YEARS AGO.
A Global Movement
Because the abuse of animals raised for food is a global crisis
Real social change happens in collaboration with others. After all, this is a movement that’s bigger than ourselves.
That’s why we share resources and train other nonprofit organizations, all while cultivating a welcoming, collaborative, and changemaking community.
In 2016, we founded the Open Wing Alliance (OWA), a global coalition of organizations united in a common goal: to end the abuse of chickens worldwide.
This is just the beginning. Every day, we work to uplift our movement and grow our impact. Together, we’re creating a world where chickens, cows, pigs, and all animals are seen for who they truly are—living, feeling beings who deserve to be free. And we won’t stop until this vision becomes reality.
90+
partners collaborating across six continents—all members of the Open Wing Alliance
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2,200+
corporate animal welfare commitments earned to date
$8.2M+
in grants distributed to International Open Wing Alliance partner groups
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Our path is clear
We know where we’re going—and what it will take to get there.
Our Mission
To end the abuse of animals raised for food.
Our Vision
A world where animals are treated as living, feeling beings—free from human exploitation.
Our work is grounded in our values
They are our guiding force and inform our culture, and our approach, to ending the abuse of animals raised for food.
We put animals at the heart of everything we do
We are stewards of our limited resources, and our responsibility is to leverage them effectively to end the abuse of animals raised for food. Therefore, our resources (finances, time, staff roles) will always be allocated to help animals, rather than other important causes.
We expect to win, and we make it happen against all odds
The risk of achieving less than we’re capable of should be greater than our fear of failure. Therefore, we set ambitious goals that will have the greatest strategic impact for animals, and we will do everything we can to win. When we win, we rest, reflect, and do it again.
We never stop leveling up for the animals
With trillions of animals trapped in our food system and our own limited resources, we all improve our interventions, our operations and systems, and our individual contributions to our mission. Therefore, while we don’t expect perfection, we also won’t settle for ‘good enough’—we embrace change.
We radically prioritize—we know who we are, and we say no
We are laser-focused on ending the abuse of animals raised for food, thoughtfully collaborating with our colleagues and coalition partners. Therefore, we take educated risks, we embrace what’s strategically needed most in the moment, and we know when to let go and when to lean in—we accept saying and hearing ‘no.’
We’re a global force for animals
We understand our role as part of the global effort to dismantle factory farming everywhere, focusing our efforts strategically on key regions that will together, and over time, have the greatest influence for farmed animals. Therefore, our responsibility as a leader in this movement is to cultivate a powerful, united force for animals that respects and empowers our colleagues and partner organizations to do their best work.
It's time to rise up. To disrupt. To inspire. To create change. To be the change. To advocate for those who can't. To end the apathy and turn to empathy. For animals who suffer abuse every day on factory farms. We persist. We win. We take a stand.
