Why Are Egg Labels So Confusing? How Supermarkets Can Help
Consumers agree: egg labels are extremely confusing. Here’s what grocery stores can do to show up for shoppers—and empower them to make informed choices.

This is your one-stop-shop for everything you ever wanted to know about chickens—and the industry that's exploiting them for food.
Chickens
One of the arguments for consuming eggs is that laying eggs is a natural process so it doesn’t harm hens. But is this true?
Chickens
Consumers agree: egg labels are extremely confusing. Here’s what grocery stores can do to show up for shoppers—and empower them to make informed choices.
Chickens
Chickens raised for meat have ballooned in size in recent decades, but what's causing the change?
Chickens
Have you ever wondered how many eggs a chicken lays, and how farmers meet the increasing customer demand?
Chickens
For Easter chicks, their reality is far from wholesome.
Chickens
Many people assume that eating chicken is healthy. But is it actually so good for you?
Chickens
Eggs are a staple in many US homes, but how much do you really know about where they come from?
Chickens
We know that many animals create strong bonds with each other, and with humans. But do chickens?
Chickens
UK courts say it’s criminal to farm harmful breeds. This is a historic victory for animals.
Chickens
This groundbreaking technology is a promising step toward a kinder future.