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With such staggering numbers, it can be easy to forget that each one of these animals is an individual, capable of feeling pain and suffering.

That's why we're focussing on just one individual: Frank. Born into a body designed to grow extremely fast, he will likely suffer from painful disorders and health problems. At just a few weeks old, he will be sent to slaughter, having lived a short life full of misery and suffering.

As we tell his story, we hope the public will join us in this fight for better standards, and consider leaving animals off their plate altogether.

We've already made some big steps towards a better world for chickens. Indeed, over the last few weeks, there's been the beginnings of a sea change in the food industry.

Companies such as Zizzi, ASK Italian, Pret A Manger and Prezzo have already committed to reducing the suffering of chickens in their supply chains.

We're now asking the British Poultry Council to lead the way and produce a statement calling on its members—who account for 90% of British poultry producers—to sign up the Better Chicken Commitment, a set of standards designed to dramatically reduce the suffering of chickens.

There can be no excuses for such cruelty any longer. Chickens deserve better.

We are proud to be speaking up for one of the most abused animals on the planet with the 1 in a Billion campaign. And we hope you'll join us.