Jones
Freezing rain. Trash-bagged megaphones. Big hearts. Salisbury showed how grit and creativity can move a major grocer to do the right thing—spare hens from cages and earn customers’ trust.
In Salisbury, North Carolina, you turned everyday streets into a stage for compassion—and a major grocery chain felt it.
With posters, projections, and a steady drumbeat of community action, you made it clear: it’s time to spare hens from cages.
People spoke out
Despite freezing rain and relentless wind, determined advocates refused to back down. Signs were torn by gusts, fingers went numb, and megaphones were wrapped in trash bags to protect them from the weather. The group kept going and kept the focus on the hens who cannot walk away from their suffering. One changemaker joined a THL protest for the first time and powered the chants with a drum while taking the lead on the megaphone. Another delivered fired‑up speak‑outs that lifted spirits when the weather tried to dampen them. Another stepped up to the megaphone for the first time and brought her voice to the front lines. Moments like these are how movements grow—one new voice, one brave decision, and one shared purpose carried forward together.
All over town
The creativity didn’t stop there. Posters appeared across key areas of the city, bringing the conversation directly to places where people live, work, and shop. Sidewalk chalk turned everyday paths into an invitation to ask questions and demand transparency. Projections lit up buildings after dark with messages that could not be ignored. Each element worked together to make visible what companies too often keep hidden from public view. Every action—from the boldest protest to the quietest chalk message—sends the same signal: customers are watching, and they care about how animals are treated.
The bigger picture
The energy in Salisbury reflects a broader shift. Communities across the country are asking their local grocers when they will commit to spare hens from cages. Some chains have answered with concrete timelines. Others are deciding what they stand for. Every conversation with a store manager, every article shared with a neighbor, and every peaceful action in public spaces adds to a growing chorus that corporations cannot ignore.
What you can do next
Every conversation you start, every question you ask, every creative action you take moves us closer to a world where animals are treated as the living, feeling beings they are. You can help move this conversation forward with a few simple steps that create outsized impact. You can ask your local store manager when the company will commit to spare hens from cages and share that you care about transparency. You can post about the actions in Salisbury, point friends to resources, and invite a neighbor to join you at the next event. Your voice makes these efforts real, visible, and impossible to brush aside. Whether you're in North Carolina or anywhere else, you can be part of this growing movement. Your creativity, your voice, and your commitment to transparency are changing the conversation—one community at a time.
Salisbury is proving what happens when a community stands up for animals with courage and consistency. With posters across town, chalk messages on sidewalks, nighttime projections, steady protests, local news coverage, and a month-long downtown billboard on the way, residents are sending a simple message to a major grocer: it is time to spare hens from cages.
