Jones
Horror icons crashed Food Lion HQ—and your creativity made the real villains impossible to miss: Food Lion executives whose broken promises are leaving hens trapped in cages.
In Salisbury, North Carolina, you turned fright-night flair into focused accountability. Horror-movie villains stood outside Food Lion’s headquarters to spotlight a real-world nightmare: hens still trapped in cages while a major company stalls on its promise to animals. Your creativity—and your persistence—put the truth in the spotlight.
The villains take the stage, and the cameras roll
When Pennywise and other infamous villains appeared at the entrance to Food Lion’s headquarters during the week of Halloween, Food Lion staff and executives drove slowly by on their way to and from work, staring and filming with their phones. The costumes drew the eye, but the message did the heavy lifting. The very real harm facing hens isn’t a movie plot. It is a corporate choice.
The villain theme worked because it flipped the script. Fictional bad guys confronted real-world decision-makers who keep the hens in Food Lion’s supply chain in cramped wire cages. The costumes made the protest unforgettable. Your steady presence made it unavoidable. Rain or shine, weekday or weekend, the message stayed consistent. Spare hens from cages. Keep your promise to animals and the customers who care about them. The performance was playful, the purpose was serious, and the impact was immediate.
Media attention amplified your voice
Coverage by the Salisbury Post—and a pickup by News Now Chicago—showed how far a local action can travel. Reporters captured what supporters in Salisbury already know: communities care about animals, and they expect brands to keep their word. The story also connected your action to others in Massachusetts and the Netherlands against Food Lion’s parent company, Ahold Delhaize, underscoring a simple truth. When a company operates globally, accountability follows it everywhere.
Salisbury can be proud of what advocates are building. Your action connected to protests in other states and countries, reminding executives that this isn’t a niche issue or a one-day stunt. It is a growing movement for animals led by people who expect better from powerful corporations. That unity—local and global—moves decision-makers faster than any press release ever could.
I was there on-the-ground, and I tried to put it as plainly as possible for the Salisbury Post: “We are going to keep showing up. We will keep being here. We will keep being loud. We have been here in the pouring rain. We are here to keep them accountable to their promise and to push them to be accountable to their customers and the animals.” That is the center of this movement—steady, principled pressure, grounded in compassion and the right to know.
Why this matters now
Ahold Delhaize, Food Lion’s parent company, once set a 2025 timeline to spare hens from cages. Then it pushed that timeline back to the end of 2032. Shoppers notice when a promise to animals gets delayed. When companies lead with transparency and act with urgency, trust grows. When they stall, communities speak up.
Your creativity pulls the mask off corporate spin. Keep the spotlight bright—share the coverage, ask respectful questions in-store, and join the next action. Every step you take pushes this company toward a clear, timely promise to spare hens from cages, and brings us closer to a world where animals are treated as the living, feeling beings they are.
