Emily Raap
Instead of prioritizing its cage-free egg promise, Stop & Shop is promoting caged eggs.
A recent Stop & Shop egg promo exposed the company’s hypocrisy.
Stop & Shop is currently running a promotion where customers who spend $100 receive a free carton of a dozen eggs.
But the offer specifically excludes cage-free eggs at stores in Connecticut, New Jersey, New York, and Rhode Island—which means Stop & Shop is rewarding customers with the very eggs it promised it’d move away from. Stop & Shop made a promise to source 100% cage-free eggs by 2025, sparing the egg-laying hens in its supply chain from life in a cruel cage—but has not fulfilled its promise to do so.
Of the offer, Stop & Shop’s External Communications Manager Daniel Wolk said they “have plenty of eggs ready for customers.” But in late April, Ahold Delhaize—the parent company of Stop & Shop, Food Lion, Giant Company, and Giant Food—contradicted Wolk’s announcement. Ahold’s Vice President of Communications stated that an egg shortage is part of the reason it hasn’t met its cage-free commitment.
The retailer’s hypocrisy was called out by a Boston area resident Maxwell John in a recent op-ed: “It’s not the first time a grocery chain with a cage-free pledge has made ethical choices harder for price-conscious shoppers. Caged eggs are often used as “loss leaders”—sold below cost to lure customers in. If Stop & Shop were serious about its commitment, it would (at the very least) shift these incentives to cage-free eggs. As a longtime resident of the Boston area, where Stop & Shop has a significant presence in the community, I find this deeply disappointing. It’s clear the company isn’t serious about animal welfare. If it were, it wouldn’t be using caged eggs as a marketing tactic in 2025… This isn’t just corporate irresponsibility—it’s flat-out deception.”
To read the powerful op-ed in full and take action against Stop & Shop’s hypocrisy, click here.
