Anna Peer
Because of you, Subway felt the pressure cooking—340,000 lives will never be the same.
Subway isn’t just a sandwich shop—it’s the largest restaurant chain in North America, with more than 22,000 locations and an outsized influence on industry standards. When it comes to going cage-free, they finally cracked.
For years, Subway dodged the conversation. While brands like McDonald’s, Starbucks, and Taco Bell followed through on their cage-free promises, Subway kept its customers guessing—and hens in cages. But you turned up the heat.
Through spoof ads, protests, and thousands of emails, supporters like you made sure Subway couldn’t look away. Every unanswered question, every creative tactic, every ounce of pressure built toward this moment.
And now? The biggest chain on the map just changed course—because of you.
Operation: Subway meltdown
Our 2025 Eggsposé report highlights Subway’s lack of transparency and lagging progress. And on April 1, 2025, we launched our official campaign—complete with spoof ads, protest actions, and mobile billboards.
We even crashed the Subway franchisee summit in Miami, hosted sky-scraping plane banners over the hotel, and ran bold print ads in Subway’s hometown papers.
All of it sent one clear message: customers are watching—and we won’t be ignored.
What’s on the menu now? Compassion
In a long-awaited policy update, Subway officially announced:
“All Subway restaurants in the U.S. are set to source 100% cage-free eggs by November 1, 2025. In Canada, 75% of Subway restaurants proudly serve cage-free eggs, with full transition expected by year-end.”
This change will directly impact an estimated 340,000 hens, many of whom would have otherwise spent their lives in cramped wire cages, unable to spread their wings or turn around. It’s a massive step forward—especially in Canada, where about 83% of hens remain caged today.
And it happened because you refused to back down.
One year. One chain. One big win.
This victory didn’t just happen overnight. It took:
- Six months of pressure from campaigners, organizers, and supporters like you
- 85,000+ actions taken by email alone
- Dozens of protests across the US
- Creative marketing that flipped Subway’s own branding against them
- Relentless follow-up with an ever-changing cast of executives
Every parody website, every email, every protester outside a franchisee meeting—it all added up. And Subway finally got the message.
Let’s keep the heat on
This victory is real—and massive—but it isn’t the end.
We’ve let Subway know that campaign activities are suspended, with the expectation that it will follow through and publicly confirm its completed transition in both the US and Canada.
And now? We’re keeping the pressure on the companies still lagging behind. Because this win sets a new bar—and we’re raising it again.
Craving more victories?
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