Emily Raap
Advocates protest at Crumbl headquarters to protect animals in its supply chain.
The weather in Lindon, Utah was cold—but the Crumbl cage-free campaign brought the heat.
Last week, animal protection advocates protested at Crumbl headquarters and its nearby stores. They held banners and signs focusing on Crumbl’s co-founders and Crumbl’s lack of basic animal welfare standards. Their passion and determination for keeping egg-laying hens out of cages attracted the attention of a local ABC affiliate that covered the protest in Utah on its final day.
But this protest is just one in a series of nationwide events that will continue until Crumbl commits to meaningful progress for animals in its supply chain. Battery cages are a cruel fixture of factory farms—so indefensible that many states and countries have outlawed their use.
And while it may be newsworthy that consumers are protesting to protect farmed animals from extreme cruelty, it’s also newsworthy that Crumbl is a glaring example of one of the few companies refusing to do better for animals in 2024.
While the world continues to evolve away from cages, Crumbl continues to support this intensive confinement. In its statement to ABC4, Crumbl called going cage-free “not practical or feasible” at this time, and said it would “not commit to a plan that is not realistic.”
Many companies around the world have pledged to prioritize responsible sourcing in their global supply chains, and are making good progress on their cage-free policies. Others still have fulfilled their commitments ahead of schedule, proving that cage-free transitions are, in fact, feasible and realistic when companies choose to prioritize consumer demand and corporate social responsibility.
And what Crumbl believes to be realistic is not necessarily set in stone: Crumbl co-founder Jason McGowan once said that he never imagined in his “wildest dreams that [Crumbl] would do over $1 billion in sales.” But those wildest dreams were surpassed, so it certainly does seem “feasible” that Crumbl can afford to dream a little bigger, and use higher-quality ingredients.
Join consumers around the country by taking action against animal cruelty today!
