Sara Santos
Good news for animals, made possible by the Open Wing Alliance.
Accountability moves promises into real progress. Lagardère Travel Retail, Jeff de Bruges and Joe & The Juice have now fulfilled their cage-free commitments—opening cages for hens across dozens of countries. This is what the impact of holding companies to their promises can do.
The Open Wing Alliance (OWA) is a global coalition of more than 80 animal advocacy groups working across 70 countries. Founded by The Humane League, the OWA focuses on turning corporate cage-free commitments into impactful change for hens—across entire supply chains, not just on paper.
As 2025 cage-free deadlines came due for three major companies—Lagardère Travel Retail, Jeff de Bruges and Joe & The Juice—OWA advocates followed up relentlessly to ensure the companies were making real progress toward ending cages. All three corporations successfully followed through, benefiting more than 200,000 hens each year across dozens of countries.
The OWA exists for moments like these. And people like you help make them happen.
Three companies eliminated cages from their global supply chain
Lagardère Travel Retail
Back in 2018, Lagardère Travel Retail set a 2025 timeline to reaching 100% cage-free eggs globally. The company runs retail and foodservice in airports and railway stations worldwide. The company promised to stop sourcing eggs from hens trapped in cruel cages by 2025.
In parts of the world, the cage-free egg supply can still be limited. With the support of OWA member organizations, who stayed closely engaged with the company throughout its transition, Lagardère became the first company to publicly report cage-free egg credits as part of its pathway to full global fulfillment, including in Asia.
Cage-free egg credits help drive progress in emerging markets as supply continues to grow locally. As a result, Lagardère achieved 100% cage-free egg sourcing in all markets, including Asia.
This fulfillment came after continued outreach from OWA groups, including ongoing communications and in-person meetings—showing that global promises don’t have to get lost in transit. When Lagardère first announced the pledge, the company publicly acknowledged the advocacy behind it, thanking The Humane League for its “perseverance” in improving conditions for animals.
Jeff de Bruges
Chocolate is what draws people into Jeff de Bruges—decadent pralines and truffles, designed to catch your eye. What doesn’t show up in the display case is where those ingredients come from.
In 2017, the company agreed to remove cages from its egg supply by 2025. With more than 500 locations worldwide, this wasn’t a small order.
OWA groups kept checking in, asking how the commitment would be delivered in every region, not just where it was easiest. Because of the persistent outreach from advocates, Jeff de Bruges has now confirmed 100% cage-free egg sourcing across its global operations.
Joe & The Juice
For many people, Joe & The Juice is the go-to after a workout, a coffee break between meetings, or a familiar order they barely have to think about. Standing at the counter, it doesn’t feel like a global company—even though it is. The company is a popular chain with more than 450 locations across Europe, North America, Asia, and the Middle East.
In 2023, Joe & The Juice pledged to remove cages from its egg supply in company-owned stores by 2024. With the support of OWA advocates, the company successfully fulfilled its commitment across company-owned stores—and then went a step further.
Working with OWA groups, Joe & The Juice extended its commitment to all of its franchised stores. The company is now cage-free across its global operations, with one last product set to follow by June.
For OWA groups, it meant blending every store into the commitment, so hens across the entire supply chain could finally live with more space.
Why persistence pays off
Lagardère Travel Retail. Jeff de Bruges. Joe & The Juice. Different sectors, different challenges—with the same outcome when accountability holds.
Together, these companies operate across dozens of countries and impact the lives of more than 200,000 hens each year. Their progress is proof that the future is cage-free, even for companies operating in complex and emerging markets.
This is the work of the Open Wing Alliance. Across countries and companies, OWA groups keep the momentum going until these promises are fulfilled. Because of that persistence, hundreds of thousands of hens are no longer confined to cages.
Every time a company completes a commitment like this, it makes the next one harder to ignore. Help us make the next cage-free win possible.
